There is nothing better than watching our fights with Howler Head Bourbon and we want everyone to be able to have this experience.” With UFC’s global fanbase of nearly 700 million in more than 170 countries, this is just the beginning. have been waiting for Howler Head to become available and our first expansions to Canada and the UK have been amazing. “As one of its co-founders, it’s amazing to see our bad ass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” said UFC President Dana White. Howler Head is the Official Flavored Whiskey Partner of UFC, the world’s premier mixed martial arts organization. UFC President and Howler Head Banana Bourbon Co-founder Dana White announced the expansion of the popular flavored whiskey brand into Canada and the U.K.Howler Head is currently one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York (Nielsen, February 26th 2022) and is the fastest-selling of all American whiskies in the Control States (NABCA, February 2022), having sold 55,000 cases in its introductory year.